Kevin Ertell Joins ForeSee Results
as Vice President
ANN ARBOR, MI (June 22, 2009) - ForeSee Results, the market leader in online customer satisfaction measurement and management, today announced that Kevin Ertell has joined the company as vice president of retail strategy.
Ertell’s experience and leadership strengthens and expands ForeSee Results’ senior management team and retail presence as the company continues to execute its aggressive and successful growth plan. Ertell will provide leadership to the company’s solutions for the retail industry. He will be working with ForeSee Results’ product, delivery, and marketing teams to ensure that ForeSee Results continues to provide best-in-class solutions to the retail industry that bring innovation and operational excellence. Kevin will also continue to be an industry thought leader and advisor by authoring white papers and research studies, overseeing retail research, and sharing thoughts and expertise at www.retailshakennotstirred.com.
ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help websites across industries improve sales, loyalty, return on investment, and effectiveness. Before joining the ForeSee Results executive team, Ertell was a longstanding client of the company, using the ACSI-based customer insights provided by ForeSee Results at both Borders.com and TowerRecords.com.
"Kevin has been a leader and innovator in the retail and measurement space for as long as I have known him," said Eric T. Peterson, CEO of the digital measurement consulting group Web Analytics Demystified. "His addition to an already stellar team reinforces Foresee Results’ competitive advantage in the voice-of-customer sector."
Ertell brings more than 25 years of experience in retail and more than 10 years of senior management experience with online commerce, most recently as senior vice president of e-business at Borders, where he served as the primary leadership and planning force of e-business strategies for Borders.com. While at Borders, Ertell championed an innovative and award-winning cross-channel retailing strategy and led the 2008 relaunch of Borders.com as an e-commerce site with cutting-edge interactive features like its Magic Shelf virtual bookshelf. Ertell also led the team that built Borders Rewards, one of largest specialty retail loyalty programs in existence. Prior to joining Borders, Ertell was a senior vice president and managing director of TowerRecords.com, where he provided strategy and leadership for online operations, overseeing an increase in online revenues even as the company and industry struggled.
In addition to his experience in the e-retail trenches, Ertell is a well-known industry expert and thought leader, having served as a featured speaker at Shop.org, eTail, NRF, Internet Retailer, Global E-Commerce Summit, and AdAge Digital, among other industry events. He has also been a member of Shop.org’s Policy Advisory Committee, the Cross-Channel Retailing Consortium, and the eTail Content Advisory Board.
“I was a client of ForeSee since the early days, both at Tower and at Borders,” said Ertell. “I’ve always loved what the company stands for, and for years I’ve used ForeSee Results data to my business advantage. ForeSee gave me better, more actionable results than any other vendor I worked with. I feel so strongly about the company, their product, and their services, that I couldn’t be more excited about the opportunity to work with them directly, to introduce them to other retailers, and to see retail move forward as a result of industry-wide adaptation of the business metrics ForeSee Results provides.”
“Kevin has a level of expertise, innovation, and thought leadership in the online retail field that is unparalleled,” said Larry Freed, president and CEO of ForeSee Results. “We’re proud to bring him on board so that we can continue to provide great solutions and value to our retail customers.”
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 34 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government. Retail clients include Ace Hardware, Finish Line, Helzberg Diamonds, NFL, Sears and Sephora, among others.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan; London; Toronto; Vancouver; and on the web at www.ForeSeeResults.com.